Privacy Policy
First Wellness Testing Group AB Privacy Policy
Version 2.0 - January 2026
1 Introduction
Please be aware that FWT does NOT provide healthcare, medical diagnosis or medical
treatment. The information we provide to you is for general information only an d does not
replace professional consultation with a doctor or other healthcare professional.
Please review this privacy policy thoroughly, as it contains important information about :
• what Personal Data we collect and how we use your Personal Data
• for what purpose s and on what legal bases we collect, stor e and process your
• with whom we share it
• how long we keep it
• what rights y ou have under data protection laws
• how you can contact us and/or the supervisory authorities
We process your Personal Data in accordance with the EU General Data Protection
Regulation (GDPR) and the Swedish Act containing supplementary provisions to the
GDPR (20 18:218) and related Swedish legislation . For users in the United Kingdom, we
also comply with the UK General Data Protection Regulation (UK GDPR) and the UK Data
Protection Act 2018.
In this Privacy Policy, references to “GDPR” should be understood as referring to the EU
GDPR for users in the EU/EEA and to the UK GDPR for users in the United Kingdom as
applicable.
2 When does this notice apply?
This Priva cy Policy applies when we process your Personal Data in connection with your
use of our services, for example :
a) Visit any of our websites , including https://firstwellnesstesting.com , and any other
websites that we own and operate.
b) Visit and purchase products via our web shop
c) Register on our website(s) to receive any of the services that FWT offers and that
you request .
d) Access the results reported by the laboratory through our online portal .
Please note that our sites may contain links to third -party websites and services, each of
which has its own privacy policies . This Policy does NOT apply to websites or services
that we do not control, even if there may be links to these services in any of our websites.
Those are subject to their ow n priva cy policies and we recommend that you read those
policies carefully before using them.
3 Why do we collect Personal Data and how we use it?
Under GDPR, we must have a legal basis for each processing purpose. Below, we
describe our main purposes with examples and legal basis
Providing and administering our services
Examples: Creating and managing your account, processing orders and payments, sending test instructions and materials, receiving and linking lab results to your account, displaying test results in the online portal.
Legal basis: Article 6.1 b GDPR (contract performance), Article 6.1 f GDPR (legitimate interest), Article 9.2 a GDPR (explicit consent for health data).
Health data (test results) is processed with enhanced safeguards. You can withdraw your consent at any time.
Communicating with you
Examples: Answering questions and support requests, sending service messages such as order confirmations, test instructions, and result notifications.
Legal basis: Article 6.1 b GDPR (contract performance), Article 6.1 f GDPR (legitimate interest).
This is necessary service communication, not marketing.
Marketing and information about our services
Examples: Sending newsletters and offers, inviting to events and webinars, sending detailed product information upon request.
Legal basis: Article 6.1 a GDPR (consent), Article 6.1 f GDPR (legitimate interest for B2B communication).
You can unsubscribe at any time via the link in our emails.
Improving and protecting our websites and services
Examples: Maintaining usage statistics and analytics, monitoring fraud and abuse, ensuring IT and network security.
Legal basis: Article 6.1 f GDPR (legitimate interest).
We apply measures such as pseudonymization and aggregation where appropriate.
Fulfilling legal obligations
Examples: Meeting accounting and reporting requirements, handling GDPR requests, responding to authority inquiries.
Legal basis: Article 6.1 c GDPR (legal obligation).
Some data must be retained by law even if you request deletion.
Establishing, exercising or defending legal claims
Examples: Handling disputes, documenting legal compliance, managing legal proceedings.
Legal basis: Article 6.1 f GDPR (legitimate interest).
Data is retained only as long as required by applicable limitation periods.
4 Who is responsible for your data?
described in this Privacy Policy . This means that we determine the purposes and means
of processing your Personal Data .
If you have any questions about how we process your Personal Data that is not included
in this notice, you can contact us at: privacy@firstwellnesstesting.com
5 What is “Personal Data ”?
Personal Data refers to any information that can identify you, directly or indirectly,
including your name, and contact details, address, date of birth, email address and
telephone number, device information (e.g. IP address) , payment details, data related to
your use of our websites or online services , test identifiers and test results.
In some cases, we may also process your personal identity number, if clearly necessary
and justified for the purpose of the processing, in line with Swedish supplementary rules.
6 Information We collect
The Personal Data we collect and use includes both information that you knowingly and
actively provide to us when ordering or using any of our services and promotions and any
information automatically sent by your devices in the course of accessing our products
and services.
We collect only personal data that is necessary, relevant and proportionate for the
purposes described in this Privacy Policy and do not request information that is not
required for the provision of our services.
When you use our website (s), we may collect the following Personal Data when you
• Name and contact information : we collect your first and last name, email address
and telephone number. When necessary for the provision of the services, we may
collect your home and/or work address.
• Account and login information : Login credentials for our booking system
(Rexbooker ) or online portal . Communication preferences (e.g. newsletter opt -in).
• Order and service information: products and services you purchase, delivery
information, information related to your use of our self -testing services, information
you provide in forms, emails or through support .
• Test-related information: unique test identifiers/codes , test results and related
information provided by the laboratory. This information is considered “health data”
under GDPR and we apply additional safeguards.
• Information automatically collected. Some information such as IP address
and/or browser and device characteristics is collected automatically when you use
our website and/or our booking system Rexbooker. This information does not
reveal your specific identity, but may include device and usage information, such
as your IP address, browser and device characteristics, operating system,
language preferences, country /region (approximate location based on your IP) ,
information about how and when your use of our website(s) and services (pages
visited, time on page, clicks, etc) and other technical information and error logs .
This information does not usually identify you directly on its own , but it may do so
when combined with other information and it may be associated with you r account
or test if you log in. We primarily use it to maintain the security and operation of our
websites and system s, for our internal analytics and reporting purposes and to
improve our services and user experience. We limit such collection to what is
necessary to ensure the functionality, security and performance of our systems and
do not use this information for profiling or marketing purposes without your consent
where required by law.
7 Children
We do not knowingly collect Personal Data from children under 18 years of age without
the consent of a parent or legal guardian where required by law.
If we become aware that we have collected Personal Data from a child in a way that it is
not lawful, we will promptly delete that data and, where appropriate, contact the child’s
parent or legal guardian.
When we rely on consent for processing children’s Personal Data , we take into account
the child’s age and maturity and follow applicable EU and Swedish data protection rules .
In particular for children living in Sweden, children aged 13 or older may give their own
consent for online information society services , where consent is the relevant legal basis .
For younger children we seek consent from a parent or legal guardian.
8 Your Rights and Contro l over your Personal Data
Under the General Data Protection Regulation (GDPR) you have a number of important
rights in relation to your Personal Data . These include the right to:
• Access: you have the right to obtain confirmation as to whether we process data
about you and receive a copy of that data
• Transparency: fair processing of information and transparency over how we
process your Personal Data .
• Rectification : you can have inaccurate or incomplete Personal Data corrected
• Erasure: you can request the deletion of your Personal Data in certain situations
• Restriction: you can request that we limit the processing in certain circumstances
• Data Portab ility: receive Personal Data you have provided to us in a structured,
commonly used and machine -readable format and have it transmitted to another
controller where technically feasible.
• Object : object to our processing based on legitimate interests, and always to
processing for direct marketing.
• Withdraw consent : where processing is based on consent, you may withdraw it
at any time. This will not affect the lawfulness of processing before the withdrawal.
• Not to be subject to certain automated decision -making, including profiling,
that produces legal effects or similarly significantly affects you, unless conditions
in GDPR are met.
If you believe that we have breached a relevant data protection law and wish to make a
complaint, please contact us using the details below and provide us with full details of the
alleged breach. We will promptly investigate your complaint and respond to y ou, in writing,
setting out the outcome of our investigation and the steps we will take to deal with your
complaint. You also have the right to contact a regulatory body or data protection authority
in relation to your complaint.
To exercise your rights, please contact us at privacy@firstwellnesstesting.com . We may
need to ask for reasonable information to verify your identity before fulfilling your request.
If you are located in Sweden, y ou also have the right to lodge a complaint with the
Swedish Authority for Privacy Protection (IMY) if you believe we process your Personal
Data in breach of applicable law (see section 13 below)
If you are located in the United Kingdom , the UK General Data Protection Regulation and
the UK Data Protection ACT 2018 also apply. You may lodge a complaint with the
Information Commissioner’s Office (ICO) or with your local supervisory authority.
9 Security of your Personal Data
We aim to protect your Personal Data through a combination of organizational and
technical security measures . Our information security management system is certified
according to ISO /IEC 27001, which means that we work in a structured and risk -based
way with information security, including regular risk assessments, controls and continuous
improvements.
Personal Data is stored on secure servers with access limited to authorised personnel
who need the information for their work . Those processing your information will do so only
in an authorised manner and are subject to a duty of confidentiality.
Where appropriate, we apply pseudonymisation techniques, including the use of unique
test codes, to reduce the linkability of test results to identifiable individuals. Access to re -
identification keys is restricted to authorised personnel only.
You are also responsible for maintaining the confidentiality of your account credentials. If
you create a password to access our services, you must keep it secure and not share it
with others. If you suspect unauthorised access to your account, please contact us
immediately.
We apply appropriate technical measures (e.g. access control, encryption where
appropriate, multi -factor login and backups ) to reduce the risk of unauthorised access,
loss, destruction or alteration of Personal Data .
We maintain internal policies, procedures and training designed to ensure that staff handle
Personal Data in accordance with applicable laws, I SO/IEC 27001 requirements and our
internal rules.
We also have procedures in place to detect, assess and manage suspected Personal
Data breaches and will notify you and the relevant supervisory authority where we are
legally required to do so.
Despite our measures and our ISO/IEC 27001 certification, no system is completely
secure, and the transmission of information via the internet always carries some risk. Any
transmission is at your own risk, but we work continuously to reduce that risk as f ar as
10 Who do we share your Personal Data with?
We only share your Personal Data where we have a legal basis to do so, as described in
section 3, for example performance of a contract, legitimate interest, legal obligation or
your consent . We only share and disclose your information in the following situations:
• Subcontractors, business partners, Consultants and Other Third -Party
Providers : we may share your Personal D ata with certain organisations that
perform services for us or on our behalf and require access to such information to
do that work, or that need to process information on our behalf . This includes , for
example, IT and cloud service providers , booking and scheduling systems,
payment service providers, providers of software that we use for data management
services and laboratories that analyse samples and report test results .
These organisations act as our data processors under Art. 28 GDPR and are
bound by written data processing agreements . They may only process Personal
Data in accordance with our documented instructions and applicable data
protection laws and may not use data for their own purposes.
• Affiliates: We may share your information with our affiliates, in which case we will
require those affiliates to honour this Privacy Policy. Affiliates include our parent
company and its subsidiaries, join venture partners or other companies that we
control or that ar e under c ommon control with us.
• Compliance with laws: We may disclose your information when we are legally
required to do so in order to comply with applicable law, governmental requests,
judicial proceeding, court order, or legal process, such as in response to a court
order or a subpoena (including in resp onse to public authorities to meet national
security or law enforcement requirements).
• Law enforcement, or other authorities: We may disclose your information where
we believe it is necessary to investigate, prevent, or take action regarding potential
violations of our policies, suspected fraud, situations involving potential threats to
the safety of any person and illegal activi ties, or as evidence in litigation in which
we are involved.
• With your consent: We may disclose your Personal Data for any other purpose
with your consent. Except under the conditions explained above, we do not share,
sell, rent or trade any of your Personal Data with third parties for their promotional
We do not sell, rent or trade your Personal Data to third parties for their own marketing
11 International transfers of Personal Data
Our servers and primary operations are located within the EU/EEA . However, some of our
service providers or group companies may be located outside the EU/EEA .
If you are in the European Economic Area (being the European Union member states plus
Norway, Iceland and Liechtenstein (EEA), your Personal Data will only be transferred
outside the EEA, if we can ensure that one of the following applies:
• The European Commission has decided that the country ensures an adequate
level of protection , for example where the European Copmmission has adopted an
adequacy decision in respect of a country or specific framework, such as the EU–
US Data Privacy Framework (DPF) ;
• We use Standard Contractual Clauses (SCCs) adopted by the European
Commission, together with additional safeguards where necessary; or
• Another appropriate safeguard or derogation under GDPR applies.
You may request further information about the safeguards applied to international
transfers, including a copy of relevant contractual safeguards where applicable, by
contacting us at privacy@firstwellnesstesting.com . For users in the United Kingdom,
transfers of Personal Data from the UK to countries outside the UK are made in
accordance with UK data protection law (UK GDPR and Data Protection Act 2018), for
example based on UK adequacy regulations or on appropriate safeguards such as the UK
International Data Transfer Agreement (IDTA) or the UK addendum to EU SCCs.
Data provided by UK users is primarily stored and processed within the EU/EEA or the
UK. If we transfer your Personal Data to a country outside the EU/EEA or the UK, we will
ensure that appropriate safeguards are in place and that your rights are protected.
For more information about EU international transfers and the EU –US Data Privacy
Framework, see the European Commission’s data protection pages. For UK users, further
guidance on international transfers is available from the Information Commissioner’s
Office (ICO) .
12 How long do we keep your Personal Data ?
We keep your Personal Data only for as long as necessary for the purposes described in
this Privacy Policy, unless a longer retention is required or permitted by law (for example
for tax, accounting or for as long as required by applicable laws in Sweden, the UK and
the EU ). When the relevant purpose has been fulfilled, we either delete the data or
irreversibly anonymise it so that it can no longer be linked to you .
Because we operate in more than one country and for different types of customers,
retention periods differ depending on the context:
12.1 Test related data
We generally keep identifiable test-related data (for example, your contact details linked
to a test and the test result) for up to ten (10) years from the date of your last test, unless,
a longer or shorter period is required or permitted by law.
o Provide you with access to your previous results
o Handle questions or complaints about a test, and
o Establish, exercise or defend legal claims in connection with the service
Where we no longer need identifiable test data for these purposes , we will anonymise or
delete it.
When your sample is analysed by a partner laboratory, we send only a coded sample and
test information – not your name or contact details. The code that allows us to link the
result to you is stored in our systems only for a limited period as described abo ve and is
then deleted or irreversibly separated from the laboratory record. After that point, neither
we nor the laboratory can identify you from the laboratory’s retained test records.
During the period before deletion of the code, FWT remains your primary point of contact
in relation to the Services we provide and for exercising data protection rights in respect
of processing carried out by FWT. Where a laboratory acts as an independent data
controller for its own statutory obligations, you may also exercise your rights dir ectly with
that laboratory in accordance with this privacy notice.
12.2 Laboratory partners and healthcare specific rules
When your sample is analysed by a labor atory partner, that laboratory may retain data
associated with a coded identifier for a longer period than we do, in line with its own legal
obligations and professional standards.
The laboratory processes coded samp les and related test information on our behalf under
a written processing agreement. The laboratory does not receive your name or contact
details and cannot independently identify you from the coded sample. Retention of coded
laboratory data is governed by co ntractual agreements and applicable legal requirements
that may determine its own retention period s. FWT does not determine or control the
retention periods applied by the laboratory or healthcare provider in respect of such
statutory obligations .
12.3 Marketing data
If you have consented to receive marketing from us (or we send marketing based on
legitimate interest where permitted by law), we will keep your contact details for marketing
purposes until you withdraw your consent or object to marketing.
If you unsubscribe or object, we will stop using your data for marketing but may keep
limited information (for example, your email a ddress on a “Do -not-contact” list) to ensure
we respect your choice.
12.4 Contract, accounting and tax records
We are legally required to keep certain records that may contain Personal Data (for
example, invoices, payment records, contracts and correspondence relating to
transactions) for minimum periods set by accounting and tax laws , typically:
• at least seven (7) years in Sweden, counted from the end of the financial year
• six (6) years in the UK, counted from the end of the relevant financial year or
accounting period , in accordance with applicable UK legislation .
Where necessary, we may also retain limited Personal Data for the duration of applicable
limitation periods to establish, exercise or defend legal claims.
12.5 Anonymised data
We may retain anonymised data (data that can no longer be linked to you) for a longer
period, for example to produce statistics, improve our services or for research and
development. Anonymised data is no longer Personal Data and is not subject to data -
13 How to contact us and how to complain
If you have any questions, concerns or complaints regarding our processing of your
Personal Data , you can contact us at :
Email: privacy@firstwellnesstesting.com
Birger Jarlsgata n 41A
SE- 111 45 Stockholm, Sweden
If you are located in Sweden y ou also have the right to lodge a complaint with the Swedish
Authority for Privacy Protection (IMY) : www.imy.se
The General Data Protection Regulation gives you the right to complain to the supervisory
authority in the EU/EEA country wh ere you habitually work, normally live or where you
consider that the alleged infringement of data protection law has occurred.
If you are located in the United Kingdom, you also have the right to lodge a complaint with
the Information Commissioner’s Office (ICO): www.ico.org.uk
14 Changes to this privacy policy
This Privacy Policy was first p ublished and effective as of 10 May 2022 and last updated
on the 31 January 2026.
We may change this Privacy Policy from time to time, for example to reflect changes in
our processing or in applicable laws. When we make significant changes we will inform
you via our website and, where appropriate, via email or other channels.
The latest version will always be available in our website and will indicate the date of the
last update.
Last updated: 31 January 2026
First Wellness Testing Group AB
Birger Jarlsgatan 41A, 111 45 Stockholm, Sweden
Email: info@firstwellnesstesting.com